Meet Apoorva Mukhija, All About Her Rise On Reels, Controversies, Net Worth, & Debut On ‘The Traitors’
Apoorva Mukhija: A name that one must have come across on the internet, Apoorva Mukhija is currently making waves on Karan Johar’s reality show ‘The Traitors’, emerging as one of the strongest contenders.
Finding a spot on the Amazon Prime Video show was not a cake walk for Apoorva; it has taken her digital popularity, content creation, controversies, and a whole lot of drama and ‘kalesh’. Let us tell you all about Apoorva Mukhija, aka The Rebel Kid.
Who is Apoorva Mukhija?
Popularly known by her social media name ‘The Rebel Kid’, Apoorva Mukhija is a 24-year-old digital content creator in India. Born in Delhi to a middle-class family, Apoorva went to DPS, Panipat, followed by a Bachelor’s Degree in Computer Science from Manipal University, Jaipur. Her mother used to be a teacher, and her father is a government employee. She also has a younger brother.
View this post on Instagram
Rise to Fame on Reels
Apoorva came to the limelight during the COVID-19 pandemic with her raw, honest, but quirky and humorous content. Making reels to pass the time from an aching heart and looming fear of an uncertain career, she used her sharp wits and relatable storytelling skills to post skits about teenage issues from family, privacy, special expectations, and matters of heartbreak and love.
Her reels quickly gained popularity for the reality she brought on reel with her content. Soon, she was a popular name in the digital world.
View this post on Instagram
Ditch The Job
Apoorva is not just a sharp-witted and satirical woman. She is also an engineering graduate who landed a job after her college graduation with Dell. However, working 9-5 for a few months told her that she was not cut out for it. Hence, content creation became her full-time career, and today she is named amongst the most sought-after content creators of India.
Networth & Social Media
From a teen making reels to move on from a heartbreak to a young woman who has turned her popularity into a full-fledged business, Apoorva boasts to have worked with brands like Nike, Meta, Maybelline, Amazon, Google, and Netflix.
View this post on Instagram
She knows her market value and charges about Rs. 2 to 6 lakh per reel on her Instagram.
With over 4.2 million followers on Instagram, her net worth is believed to be as high as Rs. 41 crores.
Her major source of income is brand deals, advertisements, shows, and films.
Debut in Bollywood
Apoorva made her Bollywood debut alongside Ibrahim Ali Khan and Khushi Kapoor in Nadaaniyan in 2025. She has been a part of Amazon’s “Who’s Your Gynac?” Currently, she is in the limelight as a participant on Amazon Prime Video’s reality show ‘The Traitors’.
